Discover 5 practical actions to reduce shopping cart abandonment in e-commerce, improve the customer experience, and increase your conversion rate.

Our advice

by ND - Feb 08, 2026

A shopping cart abandonment occurs when a customer adds a product to their cart but does not complete the purchase.

This is a very common situation in e-commerce. In most cases, the issue is not the product itself, but the purchasing process.

A customer often abandons their cart because they discover unexpected costs, do not understand a step, do not feel reassured at the time of payment, or encounter difficulties on mobile.

Here are 5 practical, easy-to-implement tips to reduce shopping cart abandonment.

Display shipping costs from the beginning

Why do customers abandon their cart?
Because they discover shipping costs too late.

To avoid this, shipping information should be displayed as early as possible.

Best practices:

  • show shipping costs on the product page or cart,

  • display a clear estimate,

  • explain the different delivery options available.

A customer who is informed from the start is more likely to complete their purchase.

Simplify the checkout process

A checkout that is too long or too complex often pushes customers to leave their cart.

Today, shoppers want to pay quickly, without creating an account and without re-entering their information for each order.

To simplify payment, it is recommended to offer well-known and easy-to-use solutions.

Among the most practical options:

  • PayPal
    Allows customers to pay in just a few clicks without sharing their bank details.

  • Apple Pay
    Widely used on mobile, especially on iPhone. Payment takes just a few seconds.

  • Google Pay
    Fast and simple on Android and desktop, with no forms to fill out.

  • Shop Pay
    Ideal for Shopify stores. Customer information is saved for future purchases.

  • Klarna
    Allows customers to pay later or in installments, which can be reassuring for some buyers.

Reassure customers before payment

Before paying, customers often have doubts.

They may wonder:

  • whether the site is trustworthy,

  • whether the payment is secure,

  • whether they will be able to get a refund.

To reassure them, clearly display:

  • customer reviews,

  • available payment methods,

  • return and refund policies,

  • a visible contact method.

Trust makes the purchase decision easier.

Offer a strong mobile experience

Today, many shopping carts are created on smartphones.

If a website is difficult to use on mobile, customers will abandon it.

Key points:

  • fast-loading pages,

  • clear and accessible buttons,

  • simple navigation,

  • mobile-friendly forms.

A smooth mobile experience significantly reduces cart abandonment.

Follow up on abandoned carts

Even with a well-designed website, some customers leave without paying.

A follow-up reminder helps by simply recalling:

  • the product left in the cart,

  • the price,

  • delivery or return conditions.

An effective follow-up is clear, short, and useful.
It helps customers resume their decision right where they left off.